avatar

Deepak Soni

Deepak Soni is Head of Direct Commercial and an SME expert. Born and bred in Newcastle, he worked in his family’s successful clothing business since he was knee-high. Deepak’s also been behind a string of start-ups himself and says: “I’m a big supporter of small businesses. I’ve been around them nearly all my life and I know the kind of people who run them, because they’re people like me. These businesses are at the heart of our economy.”

Author posts:

How insurance can benefit your small business

What insurance have you purchased for your business? If you’ve only bought the essential or legally required insurance then you’re not alone – Hiscox’s last DNA of an Entrepreneur report saw…

Five tips to be more creative

The skills needed to run a small business don’t always lend themselves to being creative. As the boss, your feet need to be firmly on the ground to make rational decisions. But there are plenty of…

Five quick tips to grow your small business

Many business gurus will say that if your business is not growing then it’s dying. Plenty of small-business owners would dispute that, especially given the recent state of the economy. But it’s…

Three tips on writing a good business plan

Every new company should have a business plan. View it as a ticket to ride on the start-up express. If you don’t have one you won’t get anywhere. It’s essential that you have a business plan if…

Using social media for business

Growing numbers of consumers are choosing businesses based on their online presence and reputation. In fact, nearly two thirds of consumers consider small businesses with a web and social media…

What is defamation?

High profile libel cases make great news stories. And our appetite for the details is strong, particularly when there’s a celebrity involved. Think of all an endless list of…

What does your body language say about you?

You’re in a meeting with a potential client. You step through the door and she greets you with a handshake, while putting her free hand on your shoulder. During the next 20 minutes or so, her voice…