A Hiscox digital guide: #14 Email advanced

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It may be something of an elder statesman now, but as we showed in our earlier guide, email can be one of the most cost effective tools in your digital marketing toolkit.

In this advanced guide to email, we look at areas that will optimise your email strategy such as ensuring emails display properly across different operating systems, and the correct use of triggered emails.

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Ronnie Brown is Group Digital Manager at Hiscox. He moved into digital in 1999 as he was fascinated with new technology and its effects on human behaviour, particularly in marketing where he’s always worked. He tries desperately to keep his geeky tendencies at bay but always gives himself away at some point. He’s spent time both agency (Outside Line, WEMS & Quirk) and client side (EMI Records, Reed Exhibitions) and has been a member of the IAB Social Media Council for the last 3 years.

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